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Getting into new territories is the biggest reason for setting up in e-business. But a website on its own is not enough to capture foreign market share, says Mikael Arnbjerg of IDC. Globalisation through e-business is tempting – but it may be an illusion.
Global illusion - Part 3 | Part 1 | Part 2
Other barriers
In addition to the issues discussed above, a multitude of other barriers to e-commerce globalisation exist.
Some of these are logistical: how does one get the products transported to these markets; or how do you trust suppliers in other markets?
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IT Services and Solutions 2002
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