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Getting into new territories is the biggest reason for setting up in e-business. But a website on its own is not enough to capture foreign market share, says Mikael Arnbjerg of IDC. Globalisation through e-business is tempting – but it may be an illusion.
Global illusion - Part 2 | Part 1 | Part 3
Barriers to globalisation
To understand why globalisation does not happen just because commercial websites exist across the globe, it is important to bear in mind just how fragmented the world is.
Even in the European market, barriers still exist despite the work that has been undertaken by the European Commission in the past years.
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IT Services and Solutions 2002
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